Discussion 1 Case Study With Discussion Options for Growth in a Competitive Ecosystem—Apple

Discussion 1 Case Study With Discussion Options for Growth in a Competitive Ecosystem—Apple

Discussion 1 Case Study With Discussion Options for Growth in a Competitive Ecosystem—Apple

Observers often consider the competitive ecosystem of the
smartphone and mobile electronics industry to be a “red ocean” industry. Many
rivals engage in direct competition with each other, with increasingly less
room to differentiate one product from the others. In such industries,
consumers often have the power to drive prices down as rival firms have few
other ways to compete. Increased competition leads to thinner profit margins as
rivals drop prices further and further.

Yet, even in these conditions, some innovative companies
find a strategy to exploit opportunities for growth that rivals cannot easily
imitate. For example, in the airline industry, Southwest Airlines and Virgin
Airlines have found room to grow, even in the fiercely competitive “red ocean”
ecosystem of the airlines industry. This week, you examine a case study of
Apple, Inc., which both established a “blue ocean” space in the smartphone
industry, and has found room to grow in what is becoming an increasingly global
and competitive space.

The essence of the five-force, competitive analysis is to
examine whether one might find it attractive or not to compete in a given
industry, and where, specifically, there might be “dominant positions” within
an industry, and to identify the forces that shape the potential to make money
in an industry, given a particular “competitive position.” That is, how will
you win? (How will you create unique value?)

To prepare for this Discussion:

· Review all
required readings, including the Weekly Briefing, which provides additional
guidance on how to complete the Assignment.

· Review this
week’s case study. You can, and should, scan it multiple times.

· Identify and
review all relevant readings from the MBA Capstone Program Bibliography.

· Review the
figure below to re-familiarize yourself with the elements of a five-forces
analysis, which you have used in a couple of other contexts within the MBA
program.

By Day 3

Post a polished, researched, and well documented response to
the following prompts:

· A detailed
explanation of the critical competitive forces (and their underlying dynamics)
in the smartphone industry that may threaten Apple based on a relevant
five-forces analysis and other concepts you’ve learned from your MBA program.
Be sure to explain how and why you’ve focused on the critical forces that
you’ve identified.

· A detailed
explanation of the potential for new entry and/or effective substitute
competition, based on a relevant blue ocean strategy analysis and other
concepts you’ve learned from your MBA program. Be sure to explain how and why
you’ve focused on a particular new entry or substitute threats to Apple.

· An
explanation of the strategic implications of the competitive forces you
identified above: what are the opportunities and threats to Apple’s position in
the ecosystem of the smartphone industry that it must factor into its strategy
for the future, based on your analysis, and why? Provide evidence from the case
and any other research you might do, and support your reasoning with references
to this week’s readings and from prior MBA program course concepts.

General Guidance: Your original post, due by Day 3, will
typically be approximately 1 single-spaced page in length (cut and pasted into
the Discussion) as a general expectation/estimate. Refer to the Week 5
Discussion 1 rubric for grading elements and criteria. Your Instructor will use
the rubric to assess your work.

Read a selection of your colleagues’ posts.

By Day 5

Respond to at least two colleagues’ analyses in one or more
of the following ways:

· Comment on
what you learned from their analyses that is new to you and that will help you
improve your Strategy Playbook and how you will use it to do so.

· Offer constructive ideas for how your peer
might extend or improve his or her summary analysis.

· Provide your
observations about your peers’ comments based on your synthesis of several of
the original posts, explaining how those posts better inform what your peer
wrote.

Discussion 1 Case Study With Discussion Options for Growth in a Competitive Ecosystem—Apple.Discussion 1 Case Study With Discussion Options for Growth in a Competitive Ecosystem—Apple

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